What Banks Want You To Know About Money

What Banks Want You to Know About Money When it comes to working and growth capital, business owners get frustrated with banks and banks get frustrated with business owners. Banks get frustrated with owners who expect to get a loan or line of credit, even though they cannot prove the financial health of their company. Owners get frustrated … Continued

Understanding the Concept of Business Development

Understanding the Concept of Business Development Business development is one of those strange business concepts.  When you ask someone to define it, depending on their occupation, you will get different answers.  People usually describe it based on their specialty.     They will say it is sales, marketing, healthier revenue, strategic partnerships, customer service, growth/expansion, increased profit, more market share, … Continued

6 Ways to Improve Cash Flow

6 Ways to Improve Cash Flow Did you know that profitable, growing businesses regularly go bankrupt?  One main reason is cash flow mismanagement. The typical business owner is not formally trained in cash flow management and many are missing this vital skill needed to achieve long term success and stability. The importance of good cash flow management cannot be … Continued

BREAK-EVEN POINT: THE SECRET to SUCCESS

BREAK-EVEN POINT: THE SECRET to SUCCESS Business owners who do not know their break-even point will eventually find themselves asking, “I’m making sales, but why don’t I have any money?” How can this happen? The answer is simple – because you are probably not doing the math. Making sales is different than making a profit, and … Continued

Managing Cash Flow for Success

Did you know that profitable, growing businesses regularly go bankrupt? One main reason is cash flow mismanagement. The typical business owner is highly skilled at their craft and knowledgeable in their product or service; however, many times, they are not formally trained to run a business, and may not be familiar with the process of cash flow management. … Continued

SALES DON’T ALWAYS EQUAL PROFIT

SALES DON’T ALWAYS EQUAL PROFIT “I just need to sell more, and I’ll get out of this hole.” “I just need to sell more, and I can retire in five years.” “I just need to sell more, and I’ll be able to grow.” “I just need to sell more and …………” Ask the typical business … Continued

Are you branding yourself or your corporation?

You might not make a distinction between your personal and business brand. Unless you’re selling products, you might not think about branding at all. If so, you aren’t alone. When a new doctor comes to Ekwa Marketing, one of the first questions we ask is, “Do you want to brand yourself, or your practice?” Many … Continued

To Be Successful, Think Successful

Guest Blog by Naren Arulrajah From childhood, we are taught that success is the product of hard work. Unfortunately, we grow up into a world where some of the most laborious professions are also the lowest paid, and have the least room for advancement. Effort is surely a building block in achievement, but it is … Continued

How to Choose Colors For Your Advertising

Guest Blog by Zoey Kasdan Colors may seem like a simple design choice, but they actually have a deeper effect on us. When we browse websites, look at marketing, or stop and glance at an ad, the colors they choose aren’t accidents. The concept of color psychology isn’t new, but it is a controversial subject … Continued