730: Christopher Lochhead: Category Design and Marketing Differentiation

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Join us as Christopher Lochhead shares his insights and knowledge on how to build a high-growth business and coaching practice. This is the show for heart-centered business owners, entrepreneurs, and coaches who want to make your First Million! Get the insider’s track on how you can make a Big Impact and Big Profits.

Revealed how you can create wealth by uplifting and transforming others. On each episode, you get coaching from JV Crum III, MBA, JD, MS Psy and his guests. Each show provides you with golden nuggets on how you can reach your goals faster. Topics include: mindset, personal development, strategic thinking, marketing and sales systems, conscious business and goal achievement.

Today’s guest, Chris, is the co-author of Harper Collins’ instant classic” Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets and co-host of the Legends and Losers podcast. He is a former three-time public company CMO and entrepreneur. Fast Company Magazine calls him a “Human Exclamation Point and The Economist calls him “off-putting to some.

Expert Areas

Marketing & Business Category Design

The Big Success

One of Chris’ biggest success was when he had his book, Play Bigger, published.

Guest’s 3 Golden Nuggets

Define the problem

Develop an engaging point of view

E in CEO stands for evangelist

How to Get More Leads

Podcasting

Recommended Book

Illusions by Richard Bach – Get the Book

Get “Conscious Millionaire” Book

Recommended App

Zoom

What “Conscious” Means

Proactively choosing thoughts and actions

Our Guest’s Ideal Legacy

Chris wants to see more companies and entrepreneurs be more successful through category design.

A “Cause” to Support

OneLifeFullyLived.org

Connect with Chris

Connect on: Facebook | Twitter | LinkedIn

Website: www.lochhead.com and www.legendsandlosers.com

Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets by Chris Lochhead – Get the Book

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Book Chapter 1 “Play Bigger”

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