1385: Marketing Monday: Brian Kurtz: Create Lifetime Value through Direct-Response Marketing

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Join us as Brian Kurtz shares his insights and knowledge on how to market to attract more clients, close more sales, and grow faster to reach your first million. This is the show for business coaches and consultants who want to create a positive impact and make your First Million!

Discover the insider secrets as JV interviews the World’s Top Marketing Experts! On each episode, you get coaching from JV Crum III, MBA, JD, MS Psy and his guests. The Conscious Millionaire Marketing show provides you with the marketing strategies you need to rapidly grow your coaching and consulting business, including the world-famous “48 Hour Client Challenge.” JV puts each guest to the challenge of identifying and closing a high-paying client in 48 hours or less!

Today’s guest, Brian Kurtz is a serial direct marketer with over 35 years experience using all media, offline and online. He helped build the direct marketing and publishing giant, Boardroom Inc. and currently he runs Titans Marketing, LLC, a direct marketing educational and consulting company. He has written one book, The Advertising Solution, and working on a second.

Expert Areas

Direct response marketing

 

LEAD MAGNET GIVE AWAY

Overdeliver – Direct Marketing Resources

Click here for Lead Gen

3 Keys to Creating a Great Lead Gen:

  1. Key note speeches from marketing icons
  2. Rare videos from marketing icons
  3. Transcripts and pdf’s

MILLIONAIRE MARKETING QUESTIONS

#1 Marketing Strategy to Attract Prospects:

Understand the 40-40-20 rule; no one-size fits all copy; RFM

#1 Marketing Secret to Close Prospects:

Relationships needs to be built and consistently create value

Marketing Tool or App:

Product Launch Formula

48 Hour Client Challenge – Identify and Close High-Paying Client!

  1. Engage a member of list through email
  2. Ask questions about their business
  3. Communicate with appropriate offers that fits with them

Recommended Book

Breakthrough Advertising – By Eugene Schwartz – Get the Book

Get “Conscious Millionaire” Book

MARKETING LIGHTENING ROUND

  1. Best email subject line ever: Do You Hate Me?
  2. Quick marketing tactic to use today: 1 question survey
  3. Word or phrase every marketer should use: Free
  4. Choose #1 marketing channel you like: Email

 

Connect with Brian

Connect on: Facebook | Twitter | LinkedIn

Website: www.briankurtz.net

Overdeliver by Brian Kurtz – Get the Book

 

Get YOUR Free Resources!

  1. CM 7-Figure Formula for Coaches – Get the exact steps you need to grow your coaching or consulting business to 7-Figures!
  2. 3-Day Challenge for Coaches & Consultants – Join JV for a 3-Day Challenge as he coaches you to establish your 12 month goals and gives you the steps to make your first million!
  3. Entrepreneur Resources– Get the 12 resources that we use to build and grow Conscious Millionaire!

 

 

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