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Join us as Christopher Lochhead shares his insights and knowledge on how to market to attract more clients, close more sales, and grow faster to reach your first million. This is the show for business coaches and consultants who want to create a positive impact and make your First Million!

Discover the insider secrets as JV interviews the World’s Top Marketing Experts! On each episode, you get coaching from JV Crum III, MBA, JD, MS Psy and his guests. The Conscious Millionaire Marketing show provides you with the marketing strategies you need to rapidly grow your coaching and consulting business, including the world-famous “48 Hour Client Challenge.” JV puts each guest to the challenge of identifying and closing a high-paying client in 48 hours or less!

Today’s guest, Christopher Lochhead is the co-author of Harper Collins’ “instant classic” Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets and co-host of the Legends and Losers podcast. He is a former three-time public company CMO and entrepreneur. Fast Company Magazine calls him a “Human Exclamation Point” and The Economist calls him “off-putting to some”. At 18 he got thrown out of school and with no other options he started a company. After 30 years in business he’s mostly retired. From time to time he coaches a courageous CEO and exec team in category design and marketing.

Expert Areas

Niche; Category Design

24 Hour Listener Challenge:

What makes us (me) different? With a sober eye, ask yourself “do these things make me different or make me better?”


#1 Marketing Strategy to Attract Prospects:

Follow your different

#1 Marketing Secret to Close Prospects:

Ask “is there anything else?”

Marketing Tool or App:

Recommended Book

Superconsumers by Eddie Yoon – Get the Book

Get “Conscious Millionaire” Book

Next Summit

Growth as podcaster


  1. Best email subject line ever: This won’t hurt a bit
  2. Quick marketing tactic to use today: Something clever with email signature
  3. Word or phrase every marketer should use: New
  4. Choose #1 marketing channel you like: Podcasting


Connect with Christopher

Connect on: Facebook | Twitter | LinkedIn


Niche Down by Christopher Lochhead – Get the Book

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