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Join us as Joe Calloway shares his insights and knowledge on how to market to attract more clients, close more sales, and grow faster to reach your first million. This is the show for business coaches and consultants who want to create a positive impact and make your First Million!

Discover the insider secrets as JV interviews the World’s Top Marketing Experts! On each episode, you get coaching from JV Crum III, MBA, JD, MS Psy and his guests. The Conscious Millionaire Marketing show provides you with the marketing strategies you need to rapidly grow your coaching and consulting business, including the world-famous “48 Hour Client Challenge.” JV puts each guest to the challenge of identifying and closing a high-paying client in 48 hours or less!

Today’s guest, Joe Calloway, is the author of six ground-breaking books on business performance, including his newest, Magnetic: The Art Of Business. He is the Executive In Residence for Belmont University’s Center For Entrepreneurship and is a member of the Speakers Hall of Fame.

Expert Areas

Branding, Positioning, Strategy


JV – Get a $50,000 Breakthrough with JV

  1. You will find $50,000 or more in hidden business revenue!
  2. You will develop a much bigger vision of what you can achieve!
  3. You will have action-steps to start putting more money in the bank!

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#1 Marketing Strategy to Attract Prospects:

To do excellent work and create maximum value; relying on testimonials from clients to gain new clients.

#1 Marketing Secret to Close Prospects:

To be the perfect fit; establish that you understand what they’re trying to accomplish and the challenges they’re facing; then ask “does that make sense to you?”

Marketing Tool or App:

LinkedIn and Google

48 Hour Client Challenge – Identify and Close High-Paying Client!

Cold contact; said “I know you’re trying to do this. I’ve done this”; list clients that he’s helped; identify the need and make a meaningful connection.

Recommended Book

Jobs to be Done by Clayton M. Christensen – Get the Book

Get “Conscious Millionaire” Book

Problem or Challenge Guest is Focused On:

Shifting with new partners


  1. Best email subject line ever:
    Joe has added a program that builds on what you’ve already done
  2. Quick marketing tactic to use today:
  3. Word or phrase every marketer should use:
  4. Choose #1 marketing channel you like:
  5. Top marketing mentor and you learned:
    Tractor Supply Company Joe Scarlett; taught a lot about fundamentals, ethics, and how to simplify things

Connect with Joe

Connect on: Facebook | Twitter | LinkedIn


Magnetic: The Art of Business by Joe Calloway – Get the Book


Get YOUR Free Resources!

  1. First Million Breakthrough Training – Join JV for his ON-CAMERA Demonstration of how he finds $50,000 or more in Hidden Revenue and give you steps to start putting it in you bank account
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  3. Millionaire Inner Zone Audio – Empower your mind to consciously attract money