Join us as Joel Primus shares his insights and knowledge. On each episode JV interviews a successful entrepreneur or expert on how to grow your business and reach your First Million. This is the show for entrepreneurs and business owners who want to create a positive impact and make their First Million.

Discover the insider secrets as JV interviews the World’s Top Business Experts! On each episode, you get coaching from JV Crum III, MBA, JD, MS Psy and his guests. Conscious Millionaire Podcast provides you with the mindset and strategies you need to rapidly grow your business.

Today’s guest… Joel Primus is the founder of Naked Underwear. He helped raise over $17 million, establishing retail distribution at Nordstrom and Bloomingdales and completed a merger with Bendon Lingerie in 2018. Recently, he launched one of the most successful Kickstarter apparel products of all time—reaching nearly $1 million in sales in 30 days.

Expert Areas

Entrepreneurship, Start Up, Mind Set

24 Hour Listener Challenge:

Integrity Challenge: Question whether or not you’re lying to yourself

Mindset for Best Business Opportunities

All I control and I’m all I’m entitled to is my attitude and my effort

Strategy to Become More Profitable

Edit instead of add; double down on what’s working and exit what is not

Life’s Purpose and Influence on Business

How to maximize the amount of people he can help while maximizing his own personal time

Recommended Book

The Obstacle is the Way by Ryan Holiday – Get the Book

Get “Conscious Millionaire” Book

Next Summit

Making a documentary

Our Guest’s Ideal Legacy

Joel wants to heal the wounds in himself and not pass them on to his children.

Connect with Joel

Connect on:  


Getting Naked by Joel Primus – Get the Book

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