1020: MARKETING MONDAY: Tom Matzen and Frank Bria: How to Create a High-Ticket Program

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Join us as Tom Matzen and Frank Bria share their insights and knowledge on how to market to attract more clients, close more sales, and grow faster to reach your first million. This is the show for business coaches and consultants who want to create a positive impact and make your First Million!

Discover the insider secrets as JV interviews the World’s Top Marketing Experts! On each episode, you get coaching from JV Crum III, MBA, JD, MS Psy and his guests. The Conscious Millionaire Marketing show provides you with the marketing strategies you need to rapidly grow your coaching and consulting business, including the world-famous “48 Hour Client Challenge.” JV puts each guest to the challenge of identifying and closing a high-paying client in 48 hours or less!

Today’s guest, entrepreneurs hire Tom Matzen to build seven figure authority businesses for them fast. He has started some 69 businesses of his own, and has made more mistakes on his own businesses already than most people make in a lifetime. He has made and lost millions, several times over. More importantly, his personal coaching clients have generated more than one hundred million in sales in dozens of industries. As an international best-selling author and seminar presenter he has been able to share his message of business success & failure to more than 100,000 people on 4 continents in 550 live presentations and interviews.

Expert Areas

Million Dollar Authority Business

LEAD MAGNET GIVE AWAY

3 Steps to Earn $1 Million as an Authority in your Field (even if you can’t market your way out of a wet paper bag)

3 Keys to Creating a Great Lead Gen:

  1. Speaks to a very specific outcome
  2. Actionable
  3. Focus on ideal target market – screen out those you don’t want

MILLIONAIRE MARKETING QUESTIONS

#1 Marketing Strategy to Attract Prospects:

Understand that outcome of the pain point

#1 Marketing Secret to Close Prospects:

Use master class format

Marketing Tool or App:

Zoom.us

48 Hour Client Challenge – Identify and Close High-Paying Client!

  1. Identify the big outcome and ideal client that would pay for it
  2. Program design – price and sell for at least 10k
  3. Validation call – get on phone with no sales agenda, talk to 7 ideal prospects

Recommended Book

Book Yourself Solid by Michael Port – Get the Book

Get “Conscious Millionaire” Book

MARKETING LIGHTENING ROUND

  1. Best email subject line: Meet me in Vegas
  2. Quick marketing tactic: Ask for validation
  3. Word or phrase every marketer should use: What’s in it for me (the prospect)?
  4. Choose 1 marketing channel: email

 

Connect with Frank

Connect on: Facebook | Twitter | LinkedIn

Website: www.tommatzen.com

Earn Twice as Much with Half the Stress by Tom Matzen

Scale, How to Grow Your Business by Working Less by Frank H Bria

Get YOUR Free Resources!

  1. CM 7-Figure Formula for Coaches – Get the exact steps you need to grow your coaching or consulting business to 7-Figures!
  2. 3-Day Challenge for Coaches & Consultants – Join JV for a 3-Day Challenge as he coaches you to establish your 12 month goals and gives you the steps to make your first million!
  3. Entrepreneur Resources– Get the 12 resources that we use to build and grow Conscious Millionaire!

 

 

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