Do You Have the Keys to the Crowd? Four Steps to Harness the Power of Crowdfunding by Brandon T. Adams

Guest Blog by  Brandon T. Adams www.keystothecrowd.com

 

It’s a Whole New Era

BrandonTAdamsPodcastHeader2_CA17095_635751743426099993As recently as five years ago, if you needed funding for your product you were going to have to grovel. From seeking a little help from mom, dad, grandma or old Uncle Moneybags to going through the arduous process of applying for a loan, getting a start-up funded required a ton of legwork without any idea whether or not you were going to get what you needed.

In the “olden days” you had to scramble. With the advent of crowdfunding – it has literally EXPLODED in the last couple of years – you now have an opportunity to work smarter in getting funding for your project.

 

4 Steps to Success

Keep in mind; each of these steps is necessary to succeed with crowdfunding. I’m including the key points in bullets.

 

F = Forethought

  • Prepare your campaign at least 45-60 days before your launch date.
  • Create a landing page or website for more information and updates on your campaign
  • Capture email contacts so you can send updates about your campaign and present special offers to encourage day 1 pledges

Put together a professional video, have pictures, text, and audio on your campaign page explaining idea and your story.

 

U = Utilize Marketing Plan

  • Promote your campaign to the max and let the world know about it.
  • A great source to use for getting a lot of attraction on day one is Thunder Clap.
  • Have a goal to reach 30-40% of your total funding goal within the first 48 hours of your campaign.
  • Leverage your audience and other people’s audiences through Facebook, Twitter, Instagram, LinkedIn, periscope, and any other social media platform.
  • Beyond social media try to get on TV, Radio, Podcasts, in Newspapers, and any other media outlet.

 

N = Narrative

  • You need to tell a great story!
  • The best way to tell a great story is through a great quality video that is 2 ½ to 3 ½ minutes long at most.
  • The video must be entertaining whether you make it funny, emotional, or inspirational.
  • Tell your story and let others know why they need to back your campaign.
  • Don’t beg for the money but instead show them why your product or business is so irresistible and they won’t want to miss out on it.
  • Explain 3-4 major features of your idea and be seen as an expert you has the capability to deliver everything you are promising the crowd.
  • Beyond the video have plenty of content below that supports your video and tells your story even more.

 

D = Deliver Value

  • Offer discounted product and exclusive offers that you only offer during your crowdfunding campaign.
  • Be creative and give customized swag, autographs, consulting packages, or if you have any celebrity friends get them to hang out with the backer for a day.
  • Think outside the box and offer things that you can deliver with your own sweat equity. For example you can offer 1-hour consultations, coaching packages, online products, or even offer to come speak to the pledgers community.
  • The more reward levels the better: You should have at least 15-20 pledge levels with the smallest being a $1 and the largest being $10,000.

 

 

Bio: Brandon T. Adams is an Entrepreneur, Author, and Founder of www.keystothecrowd.com.  Learn more about the FUND formula here: http://www.amazon.com/Keys-The-Crowd-Unlocking-Crowdfunding-ebook/dp/B011DG59L4