89: Mike Kawula: How to Define your Ideal Customer Who Will Eagerly Buy

Expertise: Business Growth

 


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What does it mean to be a Conscious Entrepreneur? Join us as Mike shares his journey as a successful entrepreneur and provides an inside view on how you can make money by making a difference and become a Conscious Millionaire.

Discover how to become a Successful Entrepreneur. Mike is the founder of Self Employed King, an online community providing Social Media training and support for small business owners.  He is an active Social Media Entrepreneur and author of Amazon Bestseller “Connect” a book on Social Media. His 2 recent companies both hit $1 Million+ in sales in under 3 years and his most recent business was ranked the #144th Fastest growing company by Inc. Magazine.

What is a marketing strategy that has generated profit for your business?

Mike’s sales strategy has been to use direct mail and social media, but he says his number one strategy is to go out and network.  For profits, Mike uses the 80/20 rule. He looks at his business from an employee standpoint and a customer standpoint every week and cuts out the bottom portion that isn’t contributing to 80% of the revenue.

Is there a success book you recommend?

The Power of Your Subconscious Mind by Dr. Joseph Murphy  – Get the Book

WHAT DOES “CONSCIOUS” MEAN TO YOU?

To be aware; both consciously and subconsciously being aware of things.

What is the legacy that you hope to leave?

Mike’s wants his legacy to be that he helped as many small businesses as he could get over the hurdles that hold them back.

Coach Notes by J V Crum III

3 Golden Nuggets:

1. Define who your actual customer is who will use your product or services.
2. Get your pitch down to 10 seconds.
3.  Go out into the marketplace and find your ideal customer and find out how to reach them in the most cost effective way by testing various forms of copy.

 

Conscious Millionaire Action Step:

Write a specific statement about who, what person, will use your product or service.


Links from this Interview:

Email: mike@selfemployedking.com

Mike’s FREE GIFT to you: How to Define your Avatar handout at:

sparkedbiz.com/give

Mike’s Book: Connect by Mike Kawula

Amazon

 

Follow Mike:

Mike’s Website: www.SelfEmployedKing.com

Connect on: Facebook |Twitter | LinkedIn


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