Guest Blog by Sandra Hayward

In today’s world, it seems hard to promote your product and convince consumers that it is the best on the market. However, there are still some techniques that can target your audience and capture their attention. By doing this you can increase your sales and brand awareness of your business.

Here are 10 ways you have to follow in order to make your brand popular:


  1. Website optimization

Nowadays more and more people like shopping online and almost everybody has a smartphone or a tablet. Therefore, even if your business is not an online shop, you still need to make a website for it. Moreover, the website should definitely be optimized for search engines. For example, insert some different keywords into the pages of your website because this small trick can not only drive traffic, but will also make customers aware of your product or service. If you ask us “How to optimize my website?”, the best recommendation we can give is to read some articles about different SEO techniques and implement all the tips offered.

  1. Make a user-friendly website

Remember that optimization is not the only important technique! People can find your website by tapping the keywords, however, they may simply see it and move to another website. It may happen if your website is not appealing, not easily accessible, or is not mobile-friendly. Check if your website has some flaws and correct as soon as possible.

  1. Consistent branding

Your consumers have to recognize your brand instantly, therefore, we recommend you use the same fonts, colors, and logo in every marketing place (online, printed stuff…). In addition, these consistent things should not be mainstream, they have to be unique and differ from others.

  1. Story behind the brand

Consumers usually buy products when they trust the seller. Thus, tell who you are and why you offer this kind of product/service. Furthermore, if you build a brand image and it has a good reputation, then those people who trust you can recommend their friends or relatives to try your product/service. Thus, it can be free of charge promotion for you!

  1. Promotions

Recognition is important! Consumers have to see your brand identity on a regular basis and focus their minds on exactly your product if they need the service you work in. Make different promotions, events, and put out your advertisement regularly to be in minds.

  1. Create a database

This is a good idea to ask your clients to subscribe to your website by tapping their e-mails. Thus, you can make a database of your clients and potential clients. You are more than welcome to send news about your promotions, sales, and other things to keep in touch with your clients. Show that you not only care about your product/service, but also about your customers by offering them the best prices or promotions!

  1. More content and social media

Sometimes creating a website is not enough. Apart from making this, you can set up some accounts in different social networks and platforms (e.g. Facebook, Twitter, Instagram). In addition, write some articles about your product and create a blog to attract more consumers.

  1. Become a sponsor

You can attract a wide audience if you sponsor an event. It’s important that the event is highly relevant to the audience your product or service is designed to help. This will get your logo shown to their audience (e.g. on banners and marketing materials). However, we recommend you to choose the event that is at least somehow connected with the product or service you offer. For example, if you have a shop that offers sports running clothes, why not to sponsor a marathon?

  1. Partnering

If you are a new business on the market, you can try to partner with another brand to inherit its reputation and brand image.

  1. Offline marketing

Although online content is popular nowadays, traditional hand-out paper catalogs, flyers and brochures are still important. Send these tangible elements through snail mail and you will be amazed at how good it works.


Good luck!

Sandra J. Hayward is a Miami Dade college MBA graduate that is interested in academic research and writing but does not want to depend on the rigorous schedule. That is why she has been collaborating with for a long time as a freelance writer and enjoys her flextime a lot.