Are you branding yourself or your corporation?

You might not make a distinction between your personal and business brand. Unless you’re selling products, you might not think about branding at all. If so, you aren’t alone. When a new doctor comes to Ekwa Marketing, one of the first questions we ask is, “Do you want to brand yourself, or your practice?” Many … Continued

To Be Successful, Think Successful

Guest Blog by Naren Arulrajah From childhood, we are taught that success is the product of hard work. Unfortunately, we grow up into a world where some of the most laborious professions are also the lowest paid, and have the least room for advancement. Effort is surely a building block in achievement, but it is … Continued

How to Choose Colors For Your Advertising

Guest Blog by Zoey Kasdan Colors may seem like a simple design choice, but they actually have a deeper effect on us. When we browse websites, look at marketing, or stop and glance at an ad, the colors they choose aren’t accidents. The concept of color psychology isn’t new, but it is a controversial subject … Continued

5 Simple Solutions to Give You an Edge During a Long Interview Process

You love landing a great job, but just the thought of multiple levels of interviews can be daunting, and those thoughts can work against you. In the end it may not be the most qualified person who lands the job, but rather the applicant with the most dialogue stamina. How do you stay mentally charged … Continued

The Path Less Traveled

This is a guest blog for J V Crum III, business coach, host of the Conscious Millionaire Podcast and best-selling author of “Conscious Millionaire: Grow Your Business by Making a Difference”. Each guest blogger is a top successful entrepreneur who writes on areas such as:  social entrepreneurship, conscious business, how to become a successful entrepreneur, online marketing, business … Continued

Why is it wise to use your intuitive skills to make business decisions?

This is a guest blog for J V Crum III, business coach, host of the Conscious Millionaire Podcast and best-selling author of “Conscious Millionaire: Grow Your Business by Making a Difference”. Each guest blogger is a top successful entrepreneur who writes on areas such as:  social entrepreneurship, conscious business, how to become a successful entrepreneur, … Continued