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Join us as Dov Gordon shares his insights and knowledge on how to market to attract more clients, close more sales, and grow faster to reach your first million. This is the show for business coaches and consultants who want to create a positive impact and make your First Million!
Discover the insider secrets as JV interviews the World’s Top Marketing Experts! On each episode, you get coaching from JV Crum III, MBA, JD, MS Psy and his guests. The Conscious Millionaire Marketing show provides you with the marketing strategies you need to rapidly grow your coaching and consulting business, including the world-famous “48 Hour Client Challenge.” JV puts each guest to the challenge of identifying and closing a high-paying client in 48 hours or less!
Today’s guest, Dov Gordon helps consultant/coaches get ideal clients. Consistently. There are millions and millions of consultant/coaches who are really good at what they do, but they’re not charismatic guru types. And they never want to be. They LOVE their work. And all they want is a consistent flow of great clients. Clients who value their expertise, AND who value who they are as people. And pay them well for it. He helps them build a strong strategic foundation and to apply to it to the tactic best for THEM.
Getting Ideal Clients
LEAD MAGNET GIVE AWAY
The Manual: How to Systematically Attract Ideal Clients
3 Keys to Creating a Great Lead Gen:
- Something that was sold for money for years before a a giveaway
- Addresses a real problem people have
- There’s no fluff
MILLIONAIRE MARKETING QUESTIONS
#1 Marketing Strategy to Attract Prospects:
Create a joint venture network or a referral network
#1 Marketing Secret to Close Prospects:
Help people realize they can get where they want to be
Marketing Tool or App:
Evernote – evernote.com
48 Hour Client Challenge – Identify and Close High-Paying Client!
- Find someone who already has a list of people who are likely to be potential clients
- Send a short email with problem and result – offer something of value
- Have a call to action
- Get on call to have conversation
The Architecture of Persuasion by Michael Masterson – Get the Book
Get “Conscious Millionaire” Book
Problem or Challenge Guest is Focused On:
Improving personal productivity
MARKETING LIGHTENING ROUND
- Best email subject line: How Nick Gervais sent 4 emails and got 4 new clients
- Quick marketing tactic: Find somebody who is in similar place and find overlap
- Word or phrase every marketer should use: You
- Choose 1 marketing channel: Joint venture and email
Connect with Dov
Connect on: Twitter
Get YOUR Free Resources!
- CM 7-Figure Formula for Coaches – Get the exact steps you need to grow your coaching or consulting business to 7-Figures!
- 3-Day Challenge for Coaches & Consultants – Join JV for a 3-Day Challenge as he coaches you to establish your 12 month goals and gives you the steps to make your first million!
- Entrepreneur Resources– Get the 12 resources that we use to build and grow Conscious Millionaire!