Athletes, CEO’s, and top-performing entrepreneurs all have coaches. Why? Because they are committed to becoming their best, making their biggest difference, and playing at the top of their game. They want to reach new heights and re-define what excellence means in their life.



How Effective is Coaching?

Many of the World’s most admired corporations, from GE to Goldman Sachs, invest in coaching. Annual spending on coaching in the US is estimated at roughly $1 Billion Dollars.” ― Harvard Business Review


“Once seen as the last step for an executive about to fall off the ladder, leadership coaches now help smooth a promotion, teach outsiders about their new culture, and tune up talent.”  CNN Money


“Recent studies show business coaching and executive coaching to be the most effective means for achieving sustainable growth, change and development in the individual, group and organization.”HR Monthly


“A coach may be the guardian angel you need to rev up your career.” – MONEY Magazine


Employers are shocked at how high their ROI numbers are for coaching. He recalls a large employer in the hospitality industry saved between $30 million and $60 million by coaching its top 200 executives.” ― Accenture

The Value of a Coaching Relationship?

Honesty and Integrity – We will tell you the truth as we see it as you set goals, develop strategies, and work to achieve your outcomes. We will give you the feedback that you may not receive from others, including those with whom you work in your business. We will always be honest with you.

Accountability – We will hold you accountable for all agreed actions and outcomes. This is one of the most valuable aspects of having a coach – being held accountable for following through and not procrastinating. We will hold you accountable for being your personal best at all times.

You are whole and resourceful – We do not see you as broken, incomplete or un-resourceful. We know that you are whole, even if you may not fully see this yourself. You have resources within yourself and in your environment that you can utilize to assure that you are fully successful.

Action and Results Oriented – We see you as making an investment in your coaching and the only valuable investment is one that produces results. To be specific, results that are a return on your investment of time, money, and energy. Our approach is about getting results – period.

Coaching as Partnership – We are here with you, becoming a partner in your success. Coach and Client form a Team that is committed to your success and your fulfillment. We respect you and your journey in life.  And, we understand the value of having an ongoing coaching relationship.

Total Wealth – We value our clients achieving total wealth – external wealth of financial success, internal wealth of living their vision with passion, and relationship wealth of being connected with business and life partners. We support your creating meaningful success and Total Wealth in life.

Confidentially – What occurs between you and us will stay between us. We create a place in which you can feel safe to discuss your business and professional life and have your business remain your business. We respect you and your privacy. Confidentiality is assured with us.


What You Can Expect From VIP Coaching With J V Crum III

When working directly with our Founder, J V Crum III, these are the commitments he makes to his clients. These define the high level of professionalism you can expect at Conscious Millionaire Institute.

I Will Live My Company Values – The seven (7) values listed above are the core values on which I build my coaching practice. You can expect that I will live these values by translating them into my actions when interacting with you as my client.

I Will be Available – Because I also provide consulting and workshops as well as need time for my personal well-being, I design my Coaching Relationships so that I am available to clients three (3) weeks out of the month. I always let clients know in advance of the month which weeks we will have sessions and when I am available for emails and phone calls. During this time, my goal will be to return emails and phone calls as soon as possible, usually the same day, but no later than 48 hours.

I Will Commit to Serving You with Integrity – If I make a promise to you, this promise will be kept, in the way promised and in the time frame promised unless there is an exceptional circumstance.  If I am unable to keep the promise, I will do everything within my power to notify you in advance and to meet the promise as soon as possible. I will coach you with the highest standards of honesty, integrity, ethics, and professionalism. I am service oriented and strive to always provide high quality service.

I will be Confidential – One of the most important aspects of a professional relationship is confidentiality. All of our interactions (coaching sessions, emails, faxes, etc.) will remain strictly confidential, meaning that I will not share your information without your express consent unless required to do so by law. The only exception is without identifying a client,  I may use an example from prior coaching experiences when telling others about coaching or speaking with groups.

I Will have a Nonjudgmental Attitude – I am here to support you in discovering your Vision and living your life with authentic integrity as you develop your business or profession. What that means to each client will be different – my role is helping you discover how to create the business that is right for you. Because I screen clients and only work with clients who want to make a positive difference in the world, the “how” you want to do this is not a matter of judgment on my part. I am not here to judge “right from wrong”. I am here to help you translate your Vision into Results.

I will Listen and Communicate – The focus of our relationship is you, your needs, and what you are wanting. I listen to you and provide you feedback that is designed to help you move forward. I am open and honest with clients. In fact, my ability to be “real”, to give honest feedback, is something clients most appreciate about me. Having good two-way communication is essential if you are going to maximize the results you can obtain from your coaching relationship. I therefore encourage clients to be open about any concerns that may come up and to always be honest in all of their communications.

30-Day Risk-Free, Money-Back Guarantee – If at any time during the first 30 days you do not feel that this is the right match, is not meeting your needs, or that for any reason you do not want to continue, I will refund all moneys paid in full. My goal is to develop Coaching Relationships with quality clients who want, need, and can afford the investment they are making. It is to both of our benefit that we always be honest about whether our relationship is right, any changes we may need to make, and both whether and how we want to go forward. I only want to work with clients who are a good fit both ways.