Today’s guest… Kristi Herold is the CEO of JAM, a global business connecting people through play, and one of the largest recreational sports leagues in the world. Since 2020, JAM has produced 3500+ corporate team-building events in over 30 countries. Her bestselling book, “It Pays to PLAY,” helps organizations create playful workplace cultures.

Want to expand your consciousness about what’s possible? This is the show for 6- and 7-Figure entrepreneurs who want to multiply their profits, make a bigger impact, and enjoy an amazing life! Join host JV Crum III as he goes inside the minds of millionaire entrepreneurs and world-class experts to get their secrets and actionable steps on how to rapidly grow your business.

Heard by millions in 190 countries. Now in its 9th Season!

JV Crum III, MBA, JD, MS Psy is a serial entrepreneur, 34x award-winning international best-selling author, speaker, futurist and Founder / CEO of Conscious Millionaire Institute LLC. The Limitless Mindset and Strategy Coach, on each episode JV coaches you using the success steps he has developed helping entrepreneurs around the world to make bigger profits and a bigger impact!

Guest’s Expert Areas

Workplace Culture Expert

24 Hour Listener Challenge:

Set up a Shout Out Channel and add all employees to it.

Mindset for Best Business Opportunities

Find a better way.

What Impact Would you Make on Humanity as a Billionaire

Connecting people through play.

How to Stay on a Growth Path

Don’t be afraid to be the dumbest person in the room.

Biggest Challenge Reaching a Higher Level of Performance

Getting past the hump of the pandemic.

Recommended Book

How to Win Friends and Influence People by Dale Carnegie – Get the Book

Get “Conscious Millionaire” Book

Our Guest’s Ideal Legacy

Kristi wants to connect a million people through play every year.

Connect with Kristi


PLAYbook and 25% off JAM event:

It Pays To PLAY – How Play Improves Business Culture by Kristi Herold – Get the Book


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