Expertise: Values in Business


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What does it mean to be a Conscious Entrepreneur? Join us as Lisa shares her journey as a successful entrepreneur and provides an inside view on how you can make money by making a difference and become a Conscious Millionaire.

Discover how to become a Successful Entrepreneur. Lisa is a nationally renowned expert on values-centered leadership. Drawing on over 30 years’ experience working with Fortune 100, small businesses, and nonprofit organizations, she has distilled the essential ingredients for building long term business success. She is Managing Partner and Co-Founder of Black Diamond Associates, Executive Coach, and Author of her new book The Value of Core Values: Five Keys to Success through Values-Centered Leadership where she shares the best practices of leaders who understand that while having the right strategy is needed to compete, having the right culture is essential for long term success.

What is a marketing strategy that has generated profits?

Lisa’s strategy for profits is speaking. Speaking allows people to experience her, her message, and it attracts customers who share in what her message is and that message resonates with them.  This is a quick way for people to be attracted to who and what she is.

Is there a success book you recommend?

Conscious Millionaire by J V Crum III – Get the Book

The On-Purpose Person by Kevin McCarthy – Get the Book

What does “Conscious” mean to you?

Intentionality; things will alter for the worse if they are not intentionally designed for the better.

What is the legacy that you hope to leave?

Lisa wants to have a positive impact on everyone she meets; that she helped people discover their gifts and that she brought joy to their lives.

Links from this Interview:


Lisa’s FREE GIFT to you: Self-assessments to can help identify values at:

Lisa’s Book: The Value of Core Values by Lisa Huetteman

The Value at Core Values Wesbite | Amazon | Barnes & Noble


Follow Lisa:

Lisa’s Websites: and

Connect on: Facebook | Twitter 

Black Diamond Associates Facebook

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