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Join us as Perry Marshall shares his insights and knowledge on how to market to attract more clients, close more sales, and grow faster to reach your first million. This is the show for business coaches and consultants who want to create a positive impact and make your First Million!
Discover the insider secrets as JV interviews the World’s Top Marketing Experts! On each episode, you get coaching from JV Crum III, MBA, JD, MS Psy and his guests. The Conscious Millionaire Marketing show provides you with the marketing strategies you need to rapidly grow your coaching and consulting business, including the world-famous “48 Hour Client Challenge.” JV puts each guest to the challenge of identifying and closing a high-paying client in 48 hours or less!
Today’s guest, Perry Marshall is one of the world’s most expensive and sought-after business consultants. Clients seek his ability to integrate engineering, sales, art and psychology. He launched two movements in modern marketing. His Google AdWords books laid the foundations for the $100 billion Pay Per Click industry, and techniques he pioneered are standard best practices. He wrote the world’s best selling book on web advertising, Ultimate Guide to Google AdWords. He’s consulted in over 300 industries and served as an expert witness for marketing and Google AdWords litigation.
World’s Leading Expert on 80/20 Marketing
LEAD MAGNET GIVE AWAY
80/20 Sales and Marketing BOOK for 1 Cent
3 Keys to Creating a Great Lead Gen:
- Proof – can never have too much proof
- Killer offer – even if you give it away for free, still sell it
- Emotional hooks – don’t’ know what emotion is going to get a person to buy, so use as many emotions as you can
MILLIONAIRE MARKETING QUESTIONS
#1 Marketing Strategy to Attract Prospects:
- Have money
- Have bleeding neck
- Ability say yes
- Buy into USP
- Fits their overall plan
#1 Marketing Secret to Close Prospects:
Don’t do quotes or proposals; do diagnostics or discovery sessions
Marketing Tool or App:
Simplify by Richard Koch – Get the Book
Get “Conscious Millionaire” Book
Problem or Challenge Guest is Focused On:
How to package to make ideas more understandable to sell
MARKETING LIGHTENING ROUND
- Best email subject line ever:
A special message from George W. Bush
- Quick marketing tactic to use today:
Rub the salt in the wound
- Choose #1 marketing channel you like:
- Top marketing mentor and you learned:
Dan Kennedy – opened him to the world of direct response marketing
Connect with Perry
Connect on: Facebook | Twitter
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