Expertise: Sustainability and Social Entrepreneurship


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What does it mean to be a Conscious Entrepreneur? Join us as Rosalinda shares her journey as a successful entrepreneur and provides an inside view on how you can make money by making a difference and become a Conscious Millionaire.

Discover how to become a Successful Entrepreneur. Rosalinda is Executive Director and Partner of Ethical Markets Media, Director of Ethical Biomimicry Finance® and Acting Executive Director for the EthicMark® Awards for advertising that uplifts the human spirit and society. She currently serves as treasurer for the Northeast Florida Green Chamber.  What all of these have in common is a focus on ethical behavior across the spectrum whether news, business, finance, research, or advertising.  Markets do best when they are also doing right by people, planet, and society.  It was her childhood years hiking through Puerto Rico’s El Yunque National Forest that formed her belief that we must engage in sustainable behaviors to maintain the magnificent world we inhabit for generations to come.

What is a marketing strategy that has generated profit for your business?

A marketing strategy Rosalinda has used that has added sales has been the Green Transition Scoreboard. For profits, it has been branding and marketing.

Is there a success book you recommend?

Your Money or Your Life by Vicki Robin – Get the Book

Love and Profit by  James A. Autry– Get the Book

Growing the Green Economy by Hazel Henderson – Get the Book

The Politics of the Solar Age by Hazel Henderson – Get the Book


It is not spiritual; sharing and distributing wealth (wealth being more than money).

What is the legacy that you hope to leave?

Rosalinda does not want to leave a legacy, she is a worker bee and happy to be a worker bee. If anything, she wants someone to step into her place and continue her work that has helped the world.

Coach Notes by J V Crum III

3 Golden Nuggets:

1. Ask yourself how you can pay your bills by doing the right thing.
2. What are your ethics? What behaviors matter to you and how could that come into play with  your business
3. Build your business as an act of service.


Conscious Millionaire Action Step:

Decide what it means to you to have a higher purpose for your business in practical, make-money terms.

Links from this Interview:



Follow Rosalinda:

Rosalinda’s Website:

Connect on: Twitter 

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